Beyond the nuts and bolts of getting your web project delivered on time and on budget, web project management should ensure that what you end up with is a site that is aligned with the strategic long term goals of your business.
You may have the skills in house to manage the site once it is constructed, you have Sue in accounts who has promised to write a couple of pages and you may even have developers who can physically put a site together but do you know why you are building the site?
Strategy & Direction
Too many business sites, and by that, I mean most of them are built around one classic mistake which is not knowing why. The site is cobbled together, it may even have a flashy design because: "everyone else has one", and it may even have some fuzzy goals.
Doing it better
In 2009 the dot com boom bluster is old news but people are still making money online and year on year the web continues to account for a larger percentage of B2B and B2C sales. What you need is a plan to take advantage of the web and not feel bullied into putting up a website just because that's what all the cool kids are doing.
We can help you plan a web initiative that will meet your short and long term goals. Think more than a website and we can explore the many avenues available to help you build sales, leads, referrals and look at ways we can interact with your customer base.
This is back to basics folks and we will be looking at who your (online) customers are, what do they want that we can provide (at a profit) and what information do they require to help them along on their way to that purchase?
Getting it Built
Ultimately, we will need to get it built so whether you are going to be doing that in house or hiring a design firm, we can help specify the solution and ensure it follows the carefully laid out path to success.
Planning and Organisation
Website development is all about planning and organisation. We plan for the long term and focus on the short term and follow a proven methodology and workflow for every project to ensure goals are identified and well met at the end of the project. Your business goals should overlay your website goals but only with structure and focus will that be the case.
We never it said it would be easy
We never said any of this would be easy and it won't, but by planning your attack and building a website and internet strategy around this you will reap the rewards.
If you would like to learn more about how we can help manage your web project, get in touch today.
