Make Millions on the Internet . . . Overnight! Well, that's what some would have you believe and whilst it is true that the internet, email and websites represent a huge opportunity for your business, there are many sharks out there selling nothing but dreams and hot air.
But, with a little knowledge, forewarning and strategy the internet could be working for you and whilst you may not make millions overnight, you will reduce marketing costs and increase sales. Interested?
A Web Consultant - Selling Dreams?
The internet, a virtual minefield for business and without the right guidance it can soon be a costly waste of time. Imagine, the big wigs of a company discussing their internet strategy:
"OK guys, lets budget 10k for a website (BOOOOOMMM), then lets invest 2k in an email marketing campaign (BOOOOOOMMMM) and lets invest £6000 over 12 months on some search engine optimisation (KaBooOOOOMMMM)."
Most businesses go ahead and get themselves a website and a bunch of related services without ever really giving any thought to what they are trying to achieve and the strategy they are going to use to reach those goals. Subsequently, the site fails to meet any of the (undefined) goals and gets relegated to experience. Often, the website will then be left, falling into disrepair and becoming out of date and in some instances may even become a negative equity and actively deter prospects.
To be successful a website has to fit into a broader marketing plan with measurable goals and objectives, that said, even for small businesses just having an acorn of a strategy or direction is better than blundering in and wasting time, money and effort on something that will never work.
Small Business Internet Consultant
What can you expect from a web consultant? Well, small scale, you would go through a process to help identify the goals and objectives for your future web project. Then, you will be armed with the knowledge to better instruct your chosen web design agency on the goals for this venture and the tools to measure this success.
An independent internet business consultancy like Bowler Hat can go one step further: sure, we can work with you to develop a strategy and then introduce you to the very best service providers. Whether your goal is to keep it cheap or to work with the local cream of the crop - we can help.
The starting point is always an initial meeting where we can give you some ideas and introduce you to the mistakes that 9 out of 10 of your competitors will be making along with the strategies you can use to succeed. From there we can analyse your time and resources and formulate a web strategy suited to your time, budget and requirements. Ultimately, we will save you money and reveal the secrets of running and profiting from a successful website.
We offer a free 30 minute consultation for new customers so if you would like to start winning online, get in touch today for a chat.
