Internet Marketing
eMarketing, iMarketing, i-marketing, web marketing, online marketing - what's the difference? Well, in a nutshell, no difference at all, just a bunch of confusing terms that all boil down to the marketing of products and services over the internet.
We provide a range of services to help you market your business on the internet along with a bunch of information and articles so you can also do much of the marketing yourself. Whether you are looking for search engine marketing, search engine optimisation, email marketing, relationship marketing or any of the new media and social media strategies (or just want to know where to start) we can help.
If your listing is marked as pending with a little yellow symbol next to it then it generally means that the Google Places system has flagged your listing for a manual review. You don't need to do anything and with time, given that there is nothing naughty or misleading about your listing, it will be reviewed and made live in time (4 to 8 weeks being the norm).
Why does your listing need a review?
Well, there are a bunch of things and no concrete list (it's Google after all, they never really play their hand) but generally it means that there is a certain term or other behaviour related to the listing and that the system has picked up on this.
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If you have been spending time on twitter you have no doubt realised how powerful it can be with regards to keeping in touch with your clients & prospects, making new relationships and spotting business opportunities. Only problem is, before long you can spend a good chunk of your day reading tweets and following links and your productivity can slump somewhat.
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Have you ever heard the expression "that's the tail wagging the dog?" It basically referes to a situation where a small part (the tail) is controlling the the bigger and more dominant whole (the dog). Well, it's an interesting way to compare the role of email in your web marketing strategy where email is the tail and your website is the dog (i'm not saying your website is a dog).
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How long is a piece of string? Well, I guess it depends who holds the scissors. Either way, that is the approach many take to SEO and it is the wrong approach.
Realistic Fixed Price SEO Services
If you can afford to spend a fixed fee for a minimum of twelve months then we can help you start to benefit from the search engines. You may have fixed goals about the keywords you want to rank for and what will work for you but we may change your perceptions. Much money is thrown away on chasing vanity keywords whilst the real keywords with strong commercial intent behind them are not so glamourous and are often left with little in the way of competition.
Our products start at £300.00 per month and include a free half day assessment of your requirements with the output being a 12 month plan to get real people looking for what you have to offer landing on your site.
What if we can't help?
The fact of the matter is, that we can't always help. If you have £300 a month, a terrible site with little to no original content and are looking to rank for a range of highly competative keywords then it maybe that we can't assist you. In this instance, we will let you know the problems and will never take your money when we know we can't deliver.
Free Initial Assessment
The first step is to get in touch - drop me an email at
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and we will take a look at your current site and your business goals and get you winning online!
"Website Marketing: the marketing of products and / or services over the internet."
SEO / SEM / PPC / Email / Web 2.0 / Engagement / Relationship Marketing - Confused?
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This article gives you a quick run down regarding what goes wrong with most DIY optimisation efforts and some important pointers regards what you can do to improve your own SEO.
Chaotic Optimisation Theory
When we meet a new client or prospective client the first job we do is take a look at the current site. Sometimes the sites a total train wreck, other times they are okay from a user perspective but have no optimisation and other times, some optimisation has been done here and there but without any kind of plan.
Most often, this 'chaotic optimisation' is what we find with small to medium business websites whether it has been done by the site owner or by a small web design firm that offers SEO services as a bolt on. This is where many people give up and lose faith in SEO.
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Optimising your site to take advantage of traffic from google and the other search engines can be tough at the best of times but when you are working with Joomla you are presented with a series of additional challenges.
Choosing a Joomla SEO Expert
When choosing a company or consultant to optimise your Joomla site you will not only want to ensure their credentials from a search engine optimisation perspective but you will want to make sure they have experience with Joomla specific SEO.
Joomla SEO Expert with 10 years experience
We have been optimising websites for ten years and this very site itself runs Joomla under the hood. We have solutions for the many Joomla specific issues, whether you need to add meta descriptions to your section and category pages or you simply need better control of your page titles - we can help.
Our SEO Strategy
There is no single approach that works for every site but we follow a flexible framework that starts with an audit of your current site and then provides a series of recommendations. We can then research keywords and allocate them to various pages and optimise the structure and composition of your site and pages. We then provide you with a plan and the knowledge so you can continue using your CMS to add optimised content.
Once the site itself if fully optimised we can tailor a link building campaign to your budget and start bringing targeted traffic in - real people, looking for what you have to sell.
Free SEO Book
We believe a well educated client is good client so we provide a free 20 page search engine optimisation book that teaches you all the basics in only 20 pages - the basics of SEO are all common sense so you don't need a computer science degree to get started.
We also like to provide full visibility of the work we undertake rather than the typical cloak and dagger, smoke and mirror service provided by many of the other SEO companies out there so if there are elements you would liked to take in house, we will assist you in taking over your own campaign.
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On Wednesday 5th of May Google introduced a new page layout for it's search result pages. The main change here is the new left hand column that introduces a set of new (well, some old, but more prominently placed) search tools allowing users to filter and refine their results.
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