Search Engine Marketing - Are you in the game?
Search engines present a huge opportunity for you to promote your business by increasing your visibility in search engine result pages (SERPs). There are two different sets of results served up by the search engines with the standard (organic) results being essentially free but these are supplemented by the paid results.
Search Engines - Free Advertising?
Placements in the organic results can not be purchased, if you want to rank well your site should be relevant, well constructed and if you are in a competitive field, it needs to be better than the competition.
To clarify this we should define what 'better' really means to a search engine - to be better than your competition you should provide information or services that are of value to your target audience. This information will then be picked up and over time other sites will link to you and your sites popularity will flourish. Think of it as being similar to academic citation - a paper that is well liked will be cited by many other sources.
Search Engine Marketing - Pay to Play
Paid search results are known as PPC (Pay Per Click) and all of the big search engines run their own scheme. PPC works much like an auction, you choose your keywords, write your advert and then you bid for places and the highest bidder gets the best slot.
Truth be told, there is a little more going on and adverts that perform well (get clicked) can outrank higher bidders through performance power. Google wants your adverts clicked on, they get paid everytime someone clicks so an advert who is paying £1.00 per click and getting 50 clicks a day may outrank an advert that is paying £2.00 per click but only getting 10 clicks a day.
As a PPC campaign consultant we will look to minimise the amount you spend and maximise the return on your adverts - save you money, help you make money.
A Friendly Search Engine Optimisation Consultancy
Much of this can be done by you with a little SEO Training, in fact, much of it is better done by you as you know your business and your clients and no SEO will understand your business the way you do.
We provide a free Beginners Guide to Search Engine Optimisation that you can download here. At the very least, this will give you an idea of what is involved to truly succeed in the search engines and much of it, once you get past the blizzard of misinformation online, is simple common sense.
SEO Services & Free Consultation
Please browse our SEO Services below or get in touch if you have any questions. We understand that it can be difficult to know where to start so we offer a free 30 minute consultation where we will review your current site and goals and give you a road map to get started.
P.S.
Download the free seo beginners guide, it is short, easy to understand and will get you started on the right path
Search engine woes holding you back? Do you have a plan of action for promoting your site in 2010?
Search Engine Consultation
We provide a full consultation service to identify the problems with your current site and what you can do to improve matters. We perform an in-depth analysis of your website and the market that you operate in and use this information to formulate a clear and concise action plan to improve your search engine results.
Getting traffic is only half the picture so we also look at your site and identify any problems that may be preventing site visitors from becoming customers. We also provide optional internet marketing strategies you can use to boost sales and traffic - all of which is tailored to your site and business area.
Your Plan of Action
We review everything about your site. The competition, the keywords you should be targeting, missed opportunities, technical construction of your site and the copywriting.
You receive a report detailing the following:
- Quick Fixes - all existing problems and the solutions
- Keyword Research - all keywords that you should be targeting
- Structural Review - overview of current site structure and proposals for improvement
- Usability - improvements for your site visitors to increase sales
- Link Building Strategies - guidelines and suggestions for increasing your rank
- Relationship Marketing - strategies to build relationships which lead to sales
- Social Media - how to best utilise social media to boost traffic
Additionally you get our search engine optimisation ebook and two hours of consultation where we can provide a general overview or focus on specific areas. Prices start at only £400 for a comprehensive audit that will provide you with the intelligence to dominate in your market place.
Why Work with Bowler Hat
We have ten years of experience working with and optimising sites for improved search engine traffic and increased conversions (sales, contacts) from your site visitors.
We understand that to best serve you, we need to understand your business so the first step is for us to get to know you and your goals for the website. When we have a clear picture of what needs to be acheived then we can formulate a plan that clearly aligns the goals for the website with the overall goals and strategy for the business.
Free 30 Minute Consultation
If you are still not sure if this is the right choice, we provide a free, 30 minute consultation where we can look at your site and provide some initial feedback to steer you in the right direction.
Download our free search engine optimisation eBook: SEO Starter Guide. The book is UK focussed and covers everything small to medium sized businesses need to know to use the search engines to their advantage.
SEO Secret 1. SEO is actually pretty easy
Despite what you may have heard, search engine optimisation can be easy. Sure, there can be some technical gotcha's along the way but you will get the best results, either by yourself or working with a company if you understand the basics.
Learn the Ropes - For Free
We provide a free search engine optimisation book focused on SEO for UK based business (and personal) sites. The book covers about 90% of what you need to know in only 20 pages or so, unfortunately, the other 10% (the nitty-gritty) would need about 200 pages to cover and we don't want to scare you off. If you get a taste for it, our fully featured, 100 page book will be out in the fall of 2010 and again, it will be free.
Get the Book
Just enter your name and email in the box below and we will send you the book along with a weekly SEO tip to help you dominate the search results.
