Search Engine Marketing - Are you in the game?
Search engines present a huge opportunity for you to promote your business by increasing your visibility in search engine result pages (SERPs). There are two different sets of results served up by the search engines with the standard (organic) results being essentially free but these are supplemented by the paid results.
Search Engines - Free Advertising?
Placements in the organic results can not be purchased, if you want to rank well your site should be relevant, well constructed and if you are in a competitive field, it needs to be better than the competition.
To clarify this we should define what 'better' really means to a search engine - to be better than your competition you should provide information or services that are of value to your target audience. This information will then be picked up and over time other sites will link to you and your sites popularity will flourish. Think of it as being similar to academic citation - a paper that is well liked will be cited by many other sources.
Search Engine Marketing - Pay to Play
Paid search results are known as PPC (Pay Per Click) and all of the big search engines run their own scheme. PPC works much like an auction, you choose your keywords, write your advert and then you bid for places and the highest bidder gets the best slot.
Truth be told, there is a little more going on and adverts that perform well (get clicked) can outrank higher bidders through performance power. Google wants your adverts clicked on, they get paid everytime someone clicks so an advert who is paying £1.00 per click and getting 50 clicks a day may outrank an advert that is paying £2.00 per click but only getting 10 clicks a day.
As a PPC campaign consultant we will look to minimise the amount you spend and maximise the return on your adverts - save you money, help you make money.
A Friendly Search Engine Optimisation Consultancy
Much of this can be done by you with a little SEO Training, in fact, much of it is better done by you as you know your business and your clients and no SEO will understand your business the way you do.
We provide a free Beginners Guide to Search Engine Optimisation that you can download here. At the very least, this will give you an idea of what is involved to truly succeed in the search engines and much of it, once you get past the blizzard of misinformation online, is simple common sense.
SEO Services & Free Consultation
Please browse our SEO Services below or get in touch if you have any questions. We understand that it can be difficult to know where to start so we offer a free 30 minute consultation where we will review your current site and goals and give you a road map to get started.
P.S.
Download the free seo beginners guide, it is short, easy to understand and will get you started on the right path
This article gives you a quick run down regarding what goes wrong with most DIY optimisation efforts and some important pointers regards what you can do to improve your own SEO.
Chaotic Optimisation Theory
When we meet a new client or prospective client the first job we do is take a look at the current site. Sometimes the sites a total train wreck, other times they are okay from a user perspective but have no optimisation and other times, some optimisation has been done here and there but without any kind of plan.
Most often, this 'chaotic optimisation' is what we find with small to medium business websites whether it has been done by the site owner or by a small web design firm that offers SEO services as a bolt on. This is where many people give up and lose faith in SEO.
Chaotic Optimisation?
SEO, like any kind of marketing, is another one of those cases where a little bit of knowledge is dangerous. You learn that you need keywords on the site so you throw some keywords into your page titles but it does not help, you also pick up various other nuggets of information and try to add them to the site.
Little by little, you apply lots of patchwork SEO to the site and wonder why it is not making any difference.
I love it when a plan comes together!
Why did the A-Team always pull things off? Because they had a plan! The good Colonel John "Hannibal" Smith made sure that they knew exactly what they were going to do before they did it and SEO is no different.
You need to identify the important keywords and make sure they are well allocated across the site on the relevant pages and that the pages are optimised for their own terms. You need to make sure that the internal link structure is optimised to further promote these pages for these keywords and you have to use this same approach when building links in from other sites.
Plan your attack
If you have downloaded and read my SEO book (oh, so your the one) you will understand the various stages of planning and executing your SEO strategy and by taking this structured approach you WILL see results. If you have not read the book, grab it again, it's only 20 pages long, and it's free - you really can learn 90% of SEO in an hour or so.
I'll be your plan-man
You really can and should do much of this yourself, but if you want someone to help with the initial plan and then provide an hour or so of consultancy a month to make sure you are on the right track, then drop me an email back. I will review your site, let you know what needs to be done and before long those hours you are pouring into SEO'ing your site will be paying for themselves.
That's all folks
Right, another newsletter, that was longer than I expected and I even managed to shoehorn an A-Team reference in (I am not wildly excited about the new film, honest).
Give me a shout if I can help and let me take the Chaos out of your SEO efforts -
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All the best
Marcus
Optimising your site to take advantage of traffic from google and the other search engines can be tough at the best of times but when you are working with Joomla you are presented with a series of additional challenges.
Choosing a Joomla SEO Expert
When choosing a company or consultant to optimise your Joomla site you will not only want to ensure their credentials from a search engine optimisation perspective but you will want to make sure they have experience with Joomla specific SEO.
Joomla SEO Expert with 10 years experience
We have been optimising websites for ten years and this very site itself runs Joomla under the hood. We have solutions for the many Joomla specific issues, whether you need to add meta descriptions to your section and category pages or you simply need better control of your page titles - we can help.
Our SEO Strategy
There is no single approach that works for every site but we follow a flexible framework that starts with an audit of your current site and then provides a series of recommendations. We can then research keywords and allocate them to various pages and optimise the structure and composition of your site and pages. We then provide you with a plan and the knowledge so you can continue using your CMS to add optimised content.
Once the site itself if fully optimised we can tailor a link building campaign to your budget and start bringing targeted traffic in - real people, looking for what you have to sell.
Free SEO Book
We believe a well educated client is good client so we provide a free 20 page search engine optimisation book that teaches you all the basics in only 20 pages - the basics of SEO are all common sense so you don't need a computer science degree to get started.
We also like to provide full visibility of the work we undertake rather than the typical cloak and dagger, smoke and mirror service provided by many of the other SEO companies out there so if there are elements you would liked to take in house, we will assist you in taking over your own campaign.
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