"Website Marketing: the marketing of products and / or services over the internet."
SEO / SEM / PPC / Email / Web 2.0 / Engagement / Relationship Marketing - Confused?
You have most likely heard about search engine optimisation (SEO)? A process designed to increase the traffic to your website?
SEO is a step in the right direction but how would it benefit your business if you could get more visitors looking for what you sell? And what if you could convince a higher percentage of those visitors to make a purchase?
Business Website Marketing: More Visitors + More Sales = Profits
There are many different areas involved in marketing your website and the correct strategy is a combination of approaches tailored to your needs and the wants and requirements of your customers.
We provide four main services:
- Search Engine Optimisation (SEO) - get more traffic
- Pay Per Click (PPC) - get more traffic but don't pay over the odds for it
- Web Content Development - more content = more visitors
- Relationship Marketing - Turn prospects into customers
SEO, PPC and Web Content Development are concerned with getting more people to your site and dominating the search results. This boils down to making sure when someone looks for your product or service that you are in the results - not just once with a link to your page, but maybe a press release on a news site, a series of articles on related content sites and a video on youtube.com. What is important is that all paths lead back to you: your product, your service, your prospect, your customer.
Relationship Marketing is a little different - we have got the visitor to the site, but what now? How do we help them make a buying decision? How do we build a bond with this prospect and allow them to develop into a customer and how do we then turn this customer into repeat business and keep them forever?
Web Design and Internet Marketing
If you have been thinking how can I market my website you have likely realised that good advice is hard to find. There are lots of companies offering search optimisation and PPC campaign management but what do you do with the visitors once they get there?
We can help you start at the beginning, develop a strategy, identify the content required, design and build the website and then market your products - you could say we are a one stop shop, but unlike Kwik-Fit, we won't try to fit you with products and services you don't need.
A comprehensive web site marketing plan involves more than just search optimisation. You can browse our site, learn the angles and download our free search engine optimisation book and do much of this yourself but if you would like any more information or a professional to provide you with a plan of action - get in touch, we can help.
Free 30 Minute Consultation
We provide a range of individual services but no one aspect is the silver bullet. To have a successful site you need a cohesive plan that covers many different areas to generate traffic and convert site visitors. We provide a free 30 minute website marketing consultation where we can formulate the core elements of a website marketing plan to get you on right path. After this you can take what you learn and work yourself or we can provide a range of products and services to get you started.
Simply get in touch and we can get things moving forward for you.
