Pay Per Click (PPC)
Advice on how to get the best results from Pay Per Click Advertising
What is Pay per Click and how does it work?
Pay per Click (PPC) is a form of online advertising offered by search engines, advertising networks and various web portals where the adverts are displayed on a web page and the advertiser only pays when a user clicks an advert and visits the advertiser’s web site.
An advertiser will bid on keywords and phrases that they believe their target market will type into a search engine when looking for a product or service. When a user types in a query matching the pay per click campaigns keywords then the advert may be displayed amongst other adverts and in order of relevance, bid and performance amongst other (secret) metrics used by the owners of the pay per click services.
The pay per click adverts will feature above and next to the organic results returned by the search engine and will be marked as ‘sponsored links’ or similar.
You’re Web Site at the Top of Google – instantly!
That’s right; pay per click can be an amazing form of advertising as your web site can be up there, at the very top of the search results within fifteen minutes of your advert being placed.
Pay Per Click - Who, What, Where?
The largest current operators are unsurprisingly the three largest search engines and the schemes are Google Adwords, Yahoo! Search Marketing and Microsoft adCenter. Bids start at £0.01 on all of these schemes although more popular terms can cost a good deal more.
So, what is the Secret to a Successful Pay per Click Campaign?
There are many opportunities in the world of pay per click, but there are equally as many pitfalls and landmines for the uninitiated. Simply put: if you bid highly on the obvious keywords for your business you will no doubt enjoy a short, fruitless and expensive foray into the world of PPC.
The secret is to look for the opportunities and avoid the pitfalls: search out the niche keywords for your industry that people are searching for but are poorly represented in the current results, build interesting adverts that win you clicks from your competitors and ensure the landing page the user clicks through to clearly corresponds to the advert.
The Secret is: Thought, Planning and Measurement of Results
I wish the secret were a little more exciting but it simply comes down to an analysis of the current market place, identification of keyword opportunities and measurement of advert performance.
Save Money and Make Money with a Bowler Hat PPC Campaign
We can help you plan a profitable campaign and it will cost less than you think. In the long term, a well executed campaign will win you business and save you a fortune making and saving money all at the same time.
Get in touch and find out how we can help you with PPC today
Tel: 0121 314 2001 - Email: ppcs@bowlerhatsolutions.co.uk
Bowler Hat Internet Services Ltd
Bowler Hat Internet Services Ltd is based in theJewellery Quarter area of Birmingham, West Midlands, UK. We provide Domain Names, Web Sites, Email and Internet Marketing Solutions to a range of local and regional clients.