Search Engine Optimisation
Search Engine Optimisation (SEO) and Website Promotion specialists
Got a great site but no traffic? SEO could be the answer
Search Engine Optimisation (SEO) is the process of increasing visitors to a web site from the search engines natural, organic set of results for a range of targeted keywords and phrases. The idea being that the higher a web site ‘ranks’ for a given word or phrases then the more visitors the site will receive.
Responsible search engine optimisation (SEO) takes into account how the search engines work, any guidelines laid down by the Search Engines along with the structure and content of an existing site, this information is used to create a site that has rich content, that is easily accessible by the search engines and will rank well for the chosen keywords.
There is another form of unethical search engine optimisation known as Black Hat SEO. This is where the consultant will use tricks in an attempt to game the search engines and serve up content unrelated to the current search or by breaking the search engines guidelines. This approach is risky as the search engines are constantly on the lookout for black hat techniques and if you are caught using them your site could be penalised and dropped from the search results.
Black Hat, White Hat, Bowler Hat?
A black hat SEO may get short term results, but the brains at Google, Yahoo, MSN etc will eventually cotton on to what is happening and the penalties will be swift and will result in a semi or permanent ban from the search engine result pages (SERPS).
A white hat SEO will use organic means to generate long term results. Techniques will involve solving any problems with the design of the site that is hindering rankings, establishing a clear keyword strategy, building quality links to the site and most importantly helping the site owners to develop quality content that will generate organic linking from other sites around the internet.
Bowler Hat only practices white hat SEO techniques and our approach will build you long term, sustainable results in the search engines that will bolster your overall marketing plan and ensure your web site is an asset to your business.
Search Engine Optimisation – After, Before or During Web Site Development?
In an ideal world search engine optimisation is considered from the very beginning of a web design project and is an integral part of how we build web sites at Bowler Hat; that said it is not impossible to optimise an existing site for a huge boost in search engine traffic.
Affective, Ethical Search Engine Optimisation – from only £350.00
Tel: 0121 314 2001 - Email: seo@bowlerhatsolutions.co.uk